For this collaboration between BYD and Fila Groupe, Empreintex customized a series of black sports bags featuring a joint design that brings both identities together. The logos were embroidered in white to achieve a clean, durable finish that aligns with the automotive world of both brands.
The sports bag was chosen for its versatile size, capacity, and understated aesthetic. Its black surface naturally highlights the white branding while maintaining a professional look.
The design combines the BYD logo with the full Fila Groupe identity, separated by a central line. The proportions and placement were carefully considered to maintain the readability and visual balance of each brand.
Embroidery adds texture to the branding and offers excellent durability. The white thread contrasts with the black fabric, giving the bag a precise, elegant, and long-lasting finish.