For MIDS, Empreintex customized a navy blue hoodie for the Alumni community, featuring the logo embroidered over the heart.
The project is based on intentionally understated customization: an easy-to-wear garment, an elegant color, and branding subtle enough to maintain a professional look. The embroidered logo allows for immediate identification of the MIDS community while integrating naturally with the fabric.
Back view of the navy blue hoodie customized for MIDS Alumni, featuring embroidery on the back. This more visible branding complements the embroidery over the heart on the front, helping to further assert the community's identity. The combination of the two placements creates a cohesive garment that is understated from the front and more expressive from the back.
Front view of the navy blue hoodie customized for MIDS, featuring the logo embroidered in white over the heart. The branding remains intentionally subtle and elegant, contrasting with the dark color of the garment. This customization gives the hoodie a clear institutional identity while maintaining a sober look, suitable for both Alumni events and everyday wear.
Detail of the large white embroidery on the back of the MIDS hoodie. The graphic pattern, made up of repeated curved lines, creates a sharp contrast with the navy blue fabric and adds a much more expressive dimension to the back of the garment. This back embroidery complements the more subtle branding on the chest, giving the project a strong visual identity.